Playa del Carmen is the cultural, financial, and commercial center of Mexico's Riviera Maya. Formerly it was a fishing settlement known as Xaman-Ha and inhabited by the Mayans.

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The diversity of its natural attractions and flora and fauna is due to its proximity to Cancun, Cozumel, and the mainland, which makes it a very popular destination for tourists.

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It is located in the state of Quintana Roo, which is widely recognized for its palm-fringed beaches and coral reefs. Fifth Avenue has several shopping centers with foreign brands of clothing, fragrances, cosmetics, and jewelry. Restaurants, nightclubs, bars, and other luxury services line the street.

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In Playa del Carmen, the heart of the Rivera Maya, freedom is an emotion that beats the rhythm of the street, day and night. Its endless beaches are blessed with soft white sands and turquoise waters. It is a vibrant city in the sun and a capital of nightlife.

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The appeal of a Mexican town, large chains of renowned hotels and international boutiques, as well as the comforts of a large metropolis make this a popular destination for those seeking freedom and comfort. Playa del Carmen restaurants offer an extraordinary variety, from the most traditional Mexican food to the widest selection of international cuisine. All the hotels have a very good infrastructure that offers comfort, a safe environment, and services at prices far removed from the main tourist centers. Nightlife is celebrated, with a wide selection of bars and nightclubs located along Fifth Avenue Playa, where the most beautiful people gather to drink, dance, and celebrate.

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Playa del Carmen has several white-sand beaches and a calm transparent turquoise blue sea for swimming, snorkeling, or boating to enjoy. It is located near the most popular tourist destination in the Great Mayan Peninsula.

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The main beach and the tourist area grew together. As a result, the central avenue, Fifth Avenue, and its surrounding streets offer tourists a sense of freedom and comfort, combining the services of a modern city with traditional Mexican warmth.

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As a quiet city with all the services available, it has become one of the most cosmopolitan and multilingual cities in the Great Mayan Peninsula.